• Formulate and manage the marketing budget to fulfill current and long-term growth plans • Achieve the goals set for attracting new customers within the set budget. • Initiate and implement profitable marketing projects that bring new customers. • Test a large number of hypotheses to find and implement solutions that bring significant results • Build up an impressive customer base • Launch work in new markets, including market research, budget planning, branding, negotiating and connecting contractors, etc. • Build a team of senior employees instead of a school of juniors • Be the face of the company for potential investors • Manage the marketing function based on a transparent system of metrics • Research and know the market and competitors