• Define and drive ConductorOne’s marketing strategy and narrative, with a heavy emphasis on product marketing, positioning, and messaging. • Partner closely with the CEO and VP of Product to shape category narrative, product launches, and go-to-market strategy for multiple product lines. • Build, lead, and mentor a high-performing marketing team across product marketing, content, brand, and demand generation. • Own product marketing end-to-end: positioning, messaging, segmentation, competitive differentiation, packaging/pricing input, and launch orchestration. • Develop clear, compelling messaging and storytelling that resonates with security, IT, and engineering buyers—and consistently shows how ConductorOne solves their real problems. • Own the go-to-market strategy and execution for new products and features, including launch plans, enablement, and ongoing lifecycle campaigns. • Build and refine sales enablement assets (decks, battlecards, one-pagers, case studies, demos) that help the GTM team tell a crisp, differentiated story and close deals faster. • Oversee brand strategy and thought leadership to position ConductorOne as the leader in modern identity security and AI-native identity governance. • Guide demand generation strategy and campaigns (inbound, outbound support, events, digital) to ensure we’re telling the right story to the right audience in the right channels.