• Own product positioning and keep the narrative current as the platform evolves. • Run customer and prospect interviews and analyze deal patterns to identify themes. • Ensure proper documentation of differentiated positioning for core products and new feature releases, and maintain a unified story across all GTM channels. • Help track GTM plans for product updates and integrations, and track the performance of these updates across each stage of the funnel. • Create practical, high-credibility content (one-pagers, demo scripts, competitive breakdowns) for Sales, SEs, and BDRs. • Create and maintain one “master” PMM GenAI Assistant to promote autonomy within sales and marketing teams.