• Develop, execute, and optimize integrated marketing programs that generate qualified pipeline for Video. • Establish quarterly pipeline goals and track performance against targets in partnership with marketing operations and sales. • Manage the full lifecycle of campaigns, from planning and budgeting to execution, measurement, and iteration. • Partner with product marketing to define audience segmentation, messaging, and value propositions. • Collaborate with the shared-services marketing team (paid, content, field, and digital) to bring product-specific campaigns to market efficiently. • Align closely with SDRs and sales to ensure strong follow-up, feedback loops, and conversion optimization. • Monitor funnel metrics to identify what’s working, what’s not, and where to double down. • Partner with marketing operations to ensure accurate attribution and reporting on campaign performance. • Leverage insights to refine channel mix, targeting, and messaging to maximize ROI. • Maintain a clear campaign calendar, ensuring coordination across internal stakeholders and alignment with product launch cycles. • Manage budgets for Video product, ensuring investments drive measurable business impact. • Create regular performance summaries to share learnings and next-step recommendations with leadership.