• Lead all sales processes to achieve revenue and gross margin targets. • Develop seasonal, annual, and long-term sales strategies aligned with growth objectives. • Own sales forecasting, budgeting, and KPI development across all channels. • Optimize sales territories, account segmentation, and channel distribution mix. • Oversee margin strategies, pricing policies, promotional frameworks, and discounting controls. • Partner with Operations and Finance on inventory planning, allocation, and liquidation strategies. • Lead trade marketing initiatives to support wholesale, retail, and industrial partners. • Collaborate with Merchandising & Design to develop product lines tailored to regional and industry-specific needs. • Recruit, develop, and lead a high-performing sales organization. • Travel to sales territories and attend national and regional trade shows as required.