CALSTART
CALSTART is changing transportation for good.
Web Analyst
Location
United States
Posted
33 days ago
Salary
$72K - $85.8K / year
Bachelor Degree3 yrs expEnglishJava ScriptWord Press
Job Description
• The Web Analyst will play a crucial role in transforming web data into actionable insights that guide business decisions, improve user experience, and optimize online performance to advance the mission of clean transportation.
• This position will be responsible for measuring and analyzing the performance of our website properties, serving as a key bridge between marketing, web, and program teams to demonstrate the impact of our digital initiatives.
• A strong understanding of Google Analytics, Google Tag Manager, and data layer management are essential.
• The Web Analyst will report to the Senior Website Manager and work closely with cross-functional teams to achieve organizational goals.
Job Requirements
- A Bachelor's degree in a quantitative field (e.g., Marketing, Statistics, Computer Science) or equivalent professional experience, and 3+ years of experience in a web analyst or similar role, with a strong focus on data measurement and analysis.
- Demonstrated expertise in Google Analytics (GA4 is a must) and Google Tag Manager (GTM).
- Strong analytical and problem-solving skills, with a natural curiosity to learn and draw meaningful conclusions from data.
- Excellent communication skills, with the ability to present complex data and insights to both technical and non-technical stakeholders.
- Desired Qualifications:
- Experience in clean transportation technology industry or nonprofits.
- Experience with WordPress CMS.
- Understanding of HTML, CSS, and JavaScript for GTM implementation is highly desirable.
- Experience in integrating web data with third-party platforms, such as a CRM (e.g. Salesforce) and/or a data warehouse/lake environment.
- Experience with heat mapping tools (e.g. FullStory, Microsoft Clarity).
Benefits
- 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance
- Retirement plan with generous company contributions
- FSA for Health and Dependent Care
- 3 weeks of vacation time in the first year of employment
- 11 paid company holidays
- Paid sick time
- Paid family leave
- More!
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