• Lead the commercial launch strategy for CupixVista in 2026, transitioning from beta to full market release • Develop and execute PLG playbooks for onboarding, activation, and conversion optimization • Create and manage in-product marketing campaigns and user journey touchpoints • Design and implement free trial strategies to maximize user acquisition and conversion • Own the implementation and optimization of Customer.io for lifecycle marketing and user engagement • Leverage Amplitude for product analytics, user behavior analysis, and conversion funnel optimization • Build comprehensive dashboards and reporting systems to track PLG metrics and campaign performance • Conduct A/B tests across user journeys, messaging, and product experiences • Develop targeted acquisition strategies for architects, engineers, surveyors, and SMB construction markets • Create vertical-specific marketing campaigns and messaging frameworks • Build and optimize digital marketing funnels across multiple channels (SEM, content, social, partnerships) • Collaborate with product team to identify and resolve activation and adoption barriers • Develop PLG strategies for eventual application to existing CupixWorks customer base • Create scalable processes and systems to support rapid user base growth • Partner with sales team to optimize product-qualified lead (PQL) handoff processes • Build competitive intelligence and market positioning strategies for new market segments