• Responsible for revenue generation, new customer acquisition, and profitable promotion of Biocare reagent products (IHC, ISH, Detection, Ancillaries). • Focus on customers in clinical markets as well as research/pharmaceutical/biotech markets. • Focus on immunohistochemistry laboratories, in-situ hybridization laboratories, and general pathology and histology markets. • Responsible for revenue generation, new customer acquisition, and profitable promotion of Biocare Instrumentation (Oncore PRO, Oncore Pro X, intelliPATH+, intelliPATH MAX, Antigen Retrieval Chamber, Other equipment). • Meet Annual quota and annual goals set forth in the defined territory. • Seek out prospective customers/business opportunities with new and existing customers. • Establish and maintain customer relationships with focus on growing profitable instrument placements. • Manage territory with CRM tools and analyze trends via Business Intelligence tools to maximize revenue. • Introduce and demonstrate new products to existing and new accounts. • Generate quotations, instrument proposals, and instrument contracts to secure new business. • Report competitive conditions and feedback from customers to management. • Maintain ethical, cooperative manufacturer relationships consistent with company image and company/branch goals in the marketplace. • Coordinate the sales process across the entire value chain including lab techs, lab managers, pathologists, procurement and any individual involved in the decision-making process. • Complete sales calls and expense reports on a timely basis in accordance with company policy. • Develop and maintain sales forecast to help analyze market conditions and/or changes in assigned territory for maximum productivity and sales growth. • Map existing and target accounts with SFDC ClosePlan™ to ensure proper deployment of the Biocare Playbook. • Coordinate customer returns and completes proper documentation on a timely basis.