• Drive forward and maintain the commercial data model across MAP/CRM (Hubspot) and connected systems (ABM, CPQ, event management, enrichment, BI). Ensure scalability, documentation, and change control. • Establish and run standards for data ingestion, schema management, transformation logic, release/change management, SLA/monitoring, lineage, and incident management. Drive proactive data quality programs (validations, deduping, audits) and identify data gaps; design new data capture processes or integrations to close the identified gaps. • Translate business needs into scalable data designs across the go-to-market technology ecosystem. Define integration configuration and specs for current and new tools (e.g., Gifting, event platforms, CPQ, intent/firmographic providers), including field mapping, identity resolution, and error handling. • Map key objects and processes (engagement → opportunity → order/contract) to ensure downstream reporting and revenue intelligence. Coordinate product‑related data structures (attributes, catalogs, hierarchies) in cross-functional partnership with product, finance, delivery and others. • Partner closely with analytics stakeholders within and outside the Commercial organization to ensure seamless data flow between systems and drive translation of business questions into semantic layers and durable datasets; enable certified data sources for self-service insights. • Publish data dictionaries, integration runbooks, governance policies, and training materials; drive adoption and compliance through a structured data enablement program. • Define guardrails for data retention, consent, and usage in partnership with Security/Legal; ensure controls are reflected in the data model and integrations.