• Identify and secure fairs, expos, and event opportunities across medical, wellness, beauty, and sports segments. • Develop and execute brand activations such as pop-ups, retail collaborations, and consumer experiences that express Flowell’s personality and promise. • Translate brand strategy into multi-sensory, emotional, and visually compelling experiences that connect and convert. • Plan, organize, and execute all event logistics from A to Z: location scouting, booth design, staffing, setup, and teardown. • Lead the operational side of Flowell’s U.S. fair and event presence with excellence and precision. • Collaborate with design, content, and marketing teams to ensure every detail reflects the Flowell brand. • Build and manage a national pool of trained freelance staff to support local activations and ensure smooth event execution across the U.S. • Represent Flowell as the human face of the brand — empathetic, confident, and inspiring. • Educate potential customers about compression therapy and Flowell’s benefits in a relatable, empowering way. • Evaluate event ROI and continuously optimize based on performance and learnings.