• The Associate Product Manager plays a key role in shaping and advancing DealerOn’s software solutions. • This role supports the entire product lifecycle: research, discovery, definition, delivery, and optimization. • Conduct competitive analysis and industry research within the automotive retail software space to identify market trends, customer challenges, and strategic opportunities. • Interview customers, dealers, internal SMEs, and partners to understand workflows, pain points, and emerging needs. • Help define product vision, goals, and success metrics aligned with company strategy. • Assist in developing and maintaining the product roadmap for your products, balancing customer value, business priorities, and technical feasibility. • Create clear, concise functional and non-functional requirements – including user stories, acceptance criteria, and detailed user flows. • Translate customer and stakeholder requests into well-defined problem statements and actionable backlog items. • Work closely with UX/UI designers to refine user experiences, participate in usability testing, and validate solutions before development. • Partner with engineering teams to ensure shared understanding of requirements, answer questions during development, and support sprint planning and backlog refinement. • Collaborate with Training, Support, and Marketing teams to ensure product updates are clearly documented, communicated, and understood internally and externally. • Provide troubleshooting and knowledge support to Operational teams for your products and features. • Participate in Agile ceremonies such as daily standups, sprint planning, retrospectives, and grooming. • Ensure backlog is prioritized, refined, and consistently aligned with roadmap goals. • Triage incoming bug reports, feature suggestions, and improvement requests while assessing impact and recommending priority. • Support release planning by preparing release notes, validating acceptance criteria, and conducting post-launch analyses. • Communicate product decisions, timelines, and updates to stakeholders clearly and proactively. • Validate feature outcomes through user feedback, analytics, and performance metrics. • Assist in developing customer-facing documentation, training materials, and product guides.