• Own and lead high-impact cross-functional initiatives across the GTM organization – from framing the problem to delivering measurable outcomes. • Design and operationalize scalable processes, playbooks, KPIs, and governance to improve predictability, efficiency, and GTM performance. • Conduct deep dives, build analytical models (e.g., propensity-to-buy, segmentation, prioritization), and translate insights into actionable recommendations. • Provide strategic input into planning cycles delivering market sizing, prioritization frameworks, and insights to guide annual and quarterly GTM planning. • Craft clear actionable recommendations and serve as a thought partner to senior leaders, helping unlock decisions, align stakeholders, and ensure initiatives land successfully.