• Manage all current wholesale accounts • Own relationships with existing partners (gyms, cafés, boutique grocery, wellness retail, offices). • Monitor inventory, reorder cadence, and sell-through. • Ensure all accounts have updated POS, sampling support, and staff education. • Manage inbound requests + onboarding flow. • Maintain CRM accuracy, forecasting, and performance tracking.** • Drive new business acquisition • Map and prioritize target verticals (boutique fitness, high-end cafés, specialty grocers, spas, hotels, coworking). • Run high-volume outbound (email, phone, IG DM). • Pitch ED’s story, product benefits, and margin structure. • Own the full pipeline from lead → close → onboarding. • Hit monthly new account targets. • Boost sell-through + account performance • Optimize product placement and visibility. • Coordinate sampling drops + staff tastings. • Partner with marketing to deploy simple, scalable POS. • Make sure accounts have what they need to sell more, not just buy more. • Forecasting + Performance Reporting • Track weekly KPIs (new accounts, reorders, churn risk). • Forecast demand + account growth. • Maintain clean CRM and pipeline dashboards. • Cross-functional Collaboration • Work with CX for account support. • Work with Ops on inventory, shipping reliability, and terms. • Work with Brand on POS materials, training, and product education. • Work with Finance on margin, pricing, and promotions.