• Serve as the senior finance partner to Sales, Marketing, and Customer Experience leadership, providing insight, challenging assumptions, and influencing key decisions that drive top-line growth and operating efficiency • Incorporate strategic priorities into rolling GTM financial forecasts and operational outcomes, ensuring alignment between GTM strategy and company objectives • Build and refine performance management frameworks across teams and strategic initiatives (leading and lagging indicators of product adoption, customer engagement) • Establish aggressive but achievable revenue targets, and partner cross-functionally to track progress, diagnose performance gaps, and enable rapid course correction • Own GTM efficiency metrics and reporting, including CAC payback, LTV/CAC, segment-level profitability, and retention economics • Deliver actionable insights to improve ROI on customer acquisition and expansion investments • Act as the connective tissue between Finance and GTM teams, working closely with Revenue Operations, Product, and Engineering to ensure that investment and resource allocation support our highest growing opportunities • Lead cross-functional strategic projects that drive commercial effectiveness and scalable growth • Identify and operationalize improvements in forecasting, planning, and performance measurement • Build systems and processes that improve decision velocity, scalability, and financial transparency across GTM functions.