• Explore the current market trend and audience preferences. • Set social media marketing goals and create strategies for social media posts. • Take care of ROI and prepare proper reports for it. • Develop eye-catching content, compile, edit and publish the content on a regular basis. • Observe the SEO as well as web traffic for optimizing the content. • Collaborate with the other teams in the organization such as the marketing team, sales team, client service, etc for maintaining brand consistency. • Interact with social media followers and promptly attend to their queries. • Consider all the client’s and follower’s reviews on social media. • Manage the social media account design including the layout of the blogs and the other textual contents posted, account timeline, and profile picture. • Make sure that the social media handles of the organization convey the right messages and ideas. • Suggest and initiate the application of new features for creating brand awareness. • Be well-versed with the current market trends, technologies, designing tools, etc.