• Own and deliver on KPIs: signups, MRR, CAC, LTV, churn, ROAS • Build and execute optimized multi-channel campaigns across paid search, social, SEO, email, and retargeting • Manage, measure, and scale acquisition and lifecycle campaigns with a direct link to revenue • Run all marketing initiatives through HubSpot (automation, segmentation, reporting) • Leverage Marketing Analytics dashboards, reports, and real-time campaign visibility • Track funnel metrics and optimize performance using Google Analytics GA4 • Manage and mentor the Director of Marketing, as well as internal and external resources • Indirectly oversee the Social Media Manager through your Director • Collaborate with Sales, Product, and Dev to align marketing with roadmap and revenue goals • Lead from the front—strategy, execution, and iteration all roll up to you • Own and optimize a monthly paid media budget across Google, Meta, and emerging platforms • Make spending decisions that prioritize CAC efficiency and LTV growth • Influence future hiring decisions as performance justifies scale