• Develop and execute a comprehensive marketing plan that supports company growth goals across both new and existing customers, with a strong focus on pipeline creation and conversion. • Own and optimize scalable demand generation programs across inbound, outbound, and ABM channels to deliver high-quality leads and drive predictable pipeline growth aligned with revenue targets. • Design and execute outbound marketing initiatives, including targeted campaigns, paid media, events, and prospect engagement programs that proactively generate awareness and demand among key segments. • Partner with product and sales teams to define go-to-market strategies for new products and features, including messaging, positioning, customer insights, and competitive differentiation. Ensure consistent storytelling from product launch through customer adoption. • Plan and execute multi-channel marketing campaigns that integrate content, digital ads, email, webinars, and events to drive engagement and conversion across the customer journey. • Develop and execute ABM strategies targeting strategic accounts and customer segments in partnership with sales to accelerate growth opportunities. • Collaborate closely with sales leadership to ensure seamless lead handoff, pipeline tracking, and closed-loop reporting on campaign effectiveness. • Define performance metrics and continuously measure, test, and refine marketing programs to improve ROI, conversion rates, and overall marketing efficiency. • Serve as a player-coach, leading by example while mentoring and developing a growing marketing team. Foster a culture of creativity, accountability, and continuous improvement. • Refine and maintain consistent brand positioning and messaging across all touchpoints, ensuring our value proposition resonates with target audiences. • Lead the strategy and execution for trade shows, conferences, and virtual events that support brand awareness and lead generation goals. • Manage relationships with key external partners, including creative, media, and event agencies, ensuring alignment with strategic goals. • Develop effective tools, collateral, and content to support sales outreach and prospect engagement.