• Lead all paid media efforts across Meta, Google, YouTube, and LinkedIn • Design and manage multi-million-dollar monthly budgets with clear forecast models • Implement high-velocity testing methodologies focused on CPL, cost per booked call, MQL and CAC • Build a performance dashboard to monitor daily KPIs, diagnose bottlenecks, and guide resource allocation • Own end-to-end creative strategy, including angles, hooks, messaging, scripts, and briefs • Direct creative teams (editors, designers, strategists) to produce high-performing assets consistently • Establish a rigorous creative testing pipeline with rapid iteration cycles • Maintain a clear framework for identifying, scaling, and retiring winning concepts • Manage the full funnel from click to booked call, including landing pages, forms, CRO, and retargeting flows • Identify and resolve conversion bottlenecks using data-driven analysis • Enhance lead quality and show-up rates through coordinated nurture and follow-up systems • Maintain accountability for funnel conversion metrics and downstream sales alignment • Architect and oversee all email and SMS programs • Build automated nurture flows, re-engagement campaigns, and segmentation strategies • Drive improvements in lead warming, call readiness, and conversion efficiency • Measure lifecycle impact on pipeline velocity and cost efficiency • Develop and manage an integrated content engine across LinkedIn, YouTube Shorts, Instagram, X, and other relevant channels • Build a high-frequency posting system that leverages internal subject matter experts • Implement processes for content repurposing and cross-channel amplification • Track organic performance and its contribution to lead volume and brand authority • Hire, manage, and develop a cross-functional marketing team • Implement operating rhythms, SOPs, and accountability frameworks • Build integrated weekly growth sprints and reporting cadences • Align closely with the Sales organization to optimize quality, pipeline velocity, and closed-won outcomes • Own the marketing P&L and performance roadmap