• Develop and execute strategic marketing plans to achieve short- and long-term business goals. • Lead all internal and external communications, including customer messaging, agency collateral, and client presentations. • Lead brand growth and retention strategies across paid, owned, and earned channels. • Oversee website, social media, digital advertising, and public relations efforts. • Use AI and automation tools to optimize content creation, analytics, and audience engagement. • Manage a growing team of creative professionals and external partners, including training, performance tracking, and goal setting. • Ensure consistency in branding and messaging across all platforms and materials. • Partner with internal teams and external vendors to launch new products, secure approvals, and support business development. • Conduct audience research and develop targeted content strategies that align with brand voice and stakeholder needs. • Review and approve marketing materials for accuracy, branding, and compliance. • Track and report on campaign performance with a focus on continuous improvement and ROI. • Leverage analytics and experimentation (A/B testing, funnel analysis) to continually improve performance and ROI.