• Develop and execute a comprehensive client marketing strategy aligned with business goals, including demand generation, advocacy, retention, and expansion • Work closely with Client Advocacy to help scale reference and advocacy programs, including case studies, testimonials, videos, and speaking opportunities • Help establish and build client engagement program of record, including, but not limited to digital engagement platforms (e.g., Influitive) to drive referenceable relationships and peer-to-peer engagement • Partner with Account Management and Client Success to identify high-value clients for marketing engagement and storytelling • Create compelling client-facing content that supports sales enablement, demand generation, and thought leadership • Collaborate with Client Advocacy and Product Marketing to align messaging and positioning with client proof points and success stories • Help develop and manage Client Advisory Boards and executive engagement programs • Partner with Campaign/ Demand Gen, and Field Marketing on client lifecycle marketing campaigns that drive onboarding, adoption, renewal, and upsell opportunities • Analyze client data and feedback to inform marketing strategies and improve client experience • Measure and report on the effectiveness of client marketing programs, including influence on pipeline, deal velocity, retention, and NPS • Act as a champion for the voice of the client across the organization