• Own and optimize the complete marketing technology stack, including CRM, marketing automation, analytics platforms, attribution tools, large language model (LLM) integrations, and emerging martech solutions across both B2B and B2C motions. This includes leading integration and optimization efforts across Salesforce Marketing Cloud, CRM, Pendo, Databricks, and GA4 ecosystems to ensure seamless data connectivity between the website, email, SMS, Push, and in-app channels that support full lifecycle tracking and performance insight. • Design and implement scalable processes for lead management, campaign execution, and performance tracking for B2B and B2C campaigns, including the development of testing frameworks to optimize conversion rates, campaign performance, and customer acquisition costs. This role will apply lifecycle and journey mapping expertise to improve engagement across web, email, SMS, push, and in-app content touch points, identifying optimization opportunities and cross-channel automation strategies that drive measurable business outcomes. • Ensure data integrity and governance across all marketing systems while partnering with sales operations and data operations and engineering teams to create unified attribution models. This includes maintaining consistent and reliable marketing data flow between digital, lifecycle, and CRM systems, enabling a complete view of campaign performance and customer engagement across channels. • Develop executive-level dashboards and reporting cadences that translate marketing performance into meaningful business insights. This includes building comprehensive reporting frameworks that connect marketing activities to revenue outcomes and distilling analytics into clear recommendations that inform strategic decisions and drive continuous optimization across the organization. • Stay current with evolving SEO & GEO (Generative Engine Optimization) best practices. Understand and adapt to shifts in digital marketing measurement, including privacy changes, attribution challenges, and new tracking methodologies.