• Lead the development of Workiva’s go-to-market (GTM) strategy globally for our financial reporting solutions, aligning market opportunities, customer needs, and short- and long-term business objectives • Continuously analyze the industry landscape to identify emerging trends, competitive moves, and disruptive technologies that could shape Workiva’s strategy • Drive the future of our solutions by collaborating closely with Product teams to ensure offerings address current and emerging customer challenges while maintaining competitive differentiation • Integrate insights from KPIs to proactively measure business results against investment, and pivot as needed based on results • Work closely with cross-functional leaders and their teams across Product, Sales, Sales Enablement, and Revenue Marketing to turn big ideas into actionable plans and measurable outcomes • Build deep relationships with customer and industry leaders to formulate a point of view on where the market and regulatory landscape is headed • Represent Workiva as a thought leader at events, in publications, and through high-profile engagements with customers and stakeholders • Inspire and lead a team engaged in driving market momentum, elevating Workiva’s industry presence, and delivering incredible customer value