- Build and own the full-funnel demand strategy across awareness, acquisition, and qualification. - Design integrated campaigns aligned to enterprise buyer journeys (CIO, CISO, CTO, DevOps leaders). - Partner with BDR and Sales to improve lead quality, conversion rates, and velocity. - Continuously optimize channel mix (paid, SEO, events, etc). - Deliver predictable quarterly pipeline growth. - Partner with Sales leaders to build personalized plays and cross-functional account plans. - Coordinate content, sequences, ads, and events for high-value verticals (FSI, Healthcare, Public Sector). - Create measurement models that tie performance to pipeline movement, opportunity creation, and deal expansion. - Own post-sale marketing programs for adoption, product activation, and customer health. - Partner with CS to increase NPS, activation, and upsell/expansion revenue. - Build advocacy programs including customer stories, references, webinars, and advisory councils. - Create lifecycle campaigns for renewal readiness and expansion visibility. - Own quarterly planning including budgets, resource allocation, and forecasting. - Collaborate with Ops to streamline handoffs, workflows, and data quality. - Partner with Sales, CS, Product Marketing, and Product to drive unified revenue execution. - Build a culture of experimentation, accountability, and data-driven decision-making.