• Define and drive the long-term brand strategy and vision for FGO, ensuring a strong, consistent brand identity across all consumer touchpoints. • Lead the development and execution of integrated marketing plans across DTC, Amazon, retail, and international channels, working closely with internal and external partners. • Own the full marketing calendar, including product launches, campaigns, and promotional initiatives that drive awareness, trial, and loyalty. • Champion consumer insights and data-driven decision-making to continuously optimize performance and deepen consumer engagement. • Oversee the innovation pipeline in collaboration with cross-functional teams, bringing new product ideas to life that align with consumer needs and brand values. • Manage and mentor a growing marketing team, fostering a high-performance, collaborative, and mission-driven culture. • Drive creative development and storytelling across digital, social, email, content, and packaging – ensuring alignment with the brand. • Partner with eCommerce, sales, and operations teams to ensure cohesive strategies across the funnel, from discovery to conversion to retention. • Lead performance analysis and reporting of all marketing initiatives to identify ROI, trends, and opportunities for improvement. • Act as a brand steward both internally and externally, representing FGO at key events, with media, and with partners as needed.