• Leading the strategic planning capability on your key client(s) as well as, advancing our strategic media capabilities across the broader team • Orchestrates the development of strategic media plans that reflects a client's business strategy to advance its share/penetration and achieve profitable growth. • Partner with communications planners as needed to ensure strategic alignment across audience, messages, and channels • Produce & templatize the core outputs of Tinuiti’s planning tool suite • Oversee training curriculum on uncovering consumer insights and translating them into ideas that address client challenges • C-Level partnering by contributing to Tinuiti’s solution capabilities and meeting the agency ROCK goals. • Be a critical stakeholder in the development of Tinuiti’s planning tool partners. • Evaluate and roadmap the further development of Tinuiti’s suite of tools • Leads consultancy opportunities focused on media mix and audience development • Creatively craft information into concise stories that engages, inspires, and motivates • Build trust with clients and become trusted advisors by showing skills and expertise in their business (i.e. data, goals, needs, etc) • Instill a break-it approach to strategy and the role of media to unlock growth and develop new case studies for brands and the agency