• Lead Wand’s growth strategy across acquisition, activation, and retention, acting as the anchor that unifies efforts across marketing, product, and creative • Own day to day growth planning, prioritization, and execution across multiple channels, partnering closely with agencies or specialists for hands on buying • Develop and run experiments across the funnel, from messaging and creative to landing pages and onboarding flows • Translate insights from data, research, and user behavior into clear growth opportunities and action plans • Partner with creative operations to define briefs, shape concepts, and ensure a strong testing cadence across ads and in product experiences • Collaborate with product and data teams to identify friction points, improve conversion, and uncover new growth loops • Work with CRM on lifecycle and re engagement initiatives to support activation and retention • Build and maintain performance dashboards, identifying patterns and opportunities without needing to be a deep analyst • Help shape the long term growth playbook and contribute to strategy as we scale the marketing function