• Run 5+ growth experiments across paid, organic, viral channels • Generate 1000+ self-serve signups AND 20+ enterprise demos • Optimize funnels: awareness → activation → revenue → retention • Ship landing pages, in-app prompts, email campaigns that convert • Track every dollar from first touch to closed deal • Drive signups through PLG motions • Generate qualified demos for enterprise sales • Build viral loops, free tools, referral programs • Master paid channels: Google, LinkedIn, Meta, Reddit • Test unconventional channels before competitors find them • Increase free-to-paid conversion • Own all metrics: CAC, LTV, MQL→SQL, churn • Build attribution models that actually work • Ship weekly experiments that compound growth • Cut churn through smart interventions • Identify self-serve users ready for enterprise upgrades • Build programs that turn customers into advocates • Increase LTV through expansion revenue plays