• Conduct thorough keyword research to identify opportunities for content optimization. • Optimize website metadata, including titles, descriptions, and headers to improve search engine rankings. • Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and Google Tag Manager. • Collaborate with content teams to develop SEO-friendly content that aligns with user intent. • Implement on-page and off-page SEO strategies to enhance organic search visibility. • Develop and execute link building strategies, foster relationships with influencers and webmasters, and acquire high-quality backlinks to improve domain authority and rankings. • Stay updated on the latest SEO trends, algorithm changes, and best practices in digital marketing. • Manage social media channels to support SEO initiatives and engage with the target audience. • Assist in the technical optimization of websites, including HTML and CSS adjustments as needed.