• Lead SEO and GEO strategy for key clients, combining technical expertise with creative and analytical thinking. • Audit and optimize websites for search visibility, crawlability, and AI discoverability — including structured data, schema markup, and content frameworks. • Guide content teams on how to produce authoritative, AI-friendly content that ranks well and is surfaced or cited by generative models. • Contribute to and review content development, ensuring it reflects strategic keyword intent while maintaining brand voice, clarity, and editorial quality across markets. • Build and maintain data-driven dashboards that visualize organic and AI-based visibility metrics. • Collaborate with Paid Media, Content, and Development teams to deliver integrated, insight-driven strategies. • Educate clients and internal teams about GEO principles, best practices, and the shifting dynamics of AI-powered search. • Research new tools and platforms shaping the future of SEO, GEO, and digital analytics — and bring that innovation to our clients. • Support company leadership in refining and expanding our organic marketing offerings as the landscape evolves.