• Drive strategy and performance across Facebook, Facebook Group, Instagram, TikTok, Pinterest, and YouTube • Grow engaged, loyal communities that reflect Joy 101's values and resonate with women aged 25-65 • Identify platform-specific opportunities and adapt quickly to algorithm changes and cultural moments • Own the social content calendar end-to-end: ideation, planning, creation, scheduling, and publishing across all platforms • Create platform-native content optimized for each channel • Write on-brand copy that feels warm, human, and unmistakably Joy 101 across captions, Stories, and video scripts • Produce quick-turn video content using mobile editing tools (CapCut, Instagram native editing, etc.) • Design simple social assets using Canva or similar tools when needed • Craft and refine Joy 101's brand voice across all social touchpoints • Build authentic connections with our audience through thoughtful responses and community management • Foster conversations that deepen loyalty and create emotional resonance • Monitor sentiment and surface insights that inform content strategy • Produce weekly and monthly performance reports with actionable insights • Identify trends, test new formats, and use data to inform smarter content decisions • Run weekly performance check-ins and pivot quickly based on what's working • Partner with the paid media team on boosted content and creative recommendations • Work with practitioners, talent, and internal teams to develop content that showcases expertise • Coordinate event coverage, including occasional out-of-hours posting for launches, retreats, and brand moments • As the function grows, own influencer strategy, relationship building, and campaign execution.