• Build and manage the full lifecycle marketing strategy across onboarding, activation, engagement, and retention. • Develop multi-channel campaigns across email, push, in-app, and app inbox that speak to users at key moments. • Use segmentation and behavioral data to send the right message at the right time. • Launch programs that deepen engagement and drive repeat usage and purchases. • Test new ideas, analyze results, and continuously refine your approach. • Partner with product, design, and community teams to ensure every message feels cohesive and true to the brand. • Use insights to improve onboarding, messaging, and the overall user experience. • Track performance, analyze trends, and report on key lifecycle and retention metrics.