• Lead all aspects of the company’s marketing initiatives, including brand strategy and positioning, B2B marketing, and digital strategy; operate as a senior leader as well as an individual contributor• Develop and implement a cohesive marketing plan to increase brand awareness • Manage MQL end-to-end analytics and attribution for all lead generation while executing key KPIs for net new and expansion revenue. • Own and deliver the top-of-the-funnel demand generation for all sales channels and efforts • Collaborate with Solutions Engineering, Product, and Sales teams to understand existing and potential customers’ needs and deliver marketing collateral that resonates with our different market segments and buyer personas • Develop the strategic vision for Pryon’s brand and ensure flawless execution of our mission • Evaluate the overall marketing function and design a scalable organization structure to keep pace with expected growth; grow and manage a Marketing team that will execute the strategies that support company revenue goals. • Build relationships with media and stakeholders through creative PR strategies • Provide direction and set standards for creation of tactical content to support strategic objectives • Generate internal enthusiasm and training to enable the field team to take messaging to the market • Monitor all marketing campaigns and improve them when necessary • Create metrics to demonstrate value of marketing efforts and provide a blueprint for course correction as needed • Prioritize marketing projects and allocate resources accordingly • Conduct market analysis to identify challenges and opportunities for growth • Provide guidance and ideas to organize effective marketing events • Forecast hiring needs for the Marketing department • Participate in the quarterly and annual planning of the company’s objectives • Track competitors’ activities • Create metrics to demonstrate the value of marketing efforts and provide a blueprint for course correction as needed • Drive data-driven decisions and establish effective frameworks, metrics, and strategies to inform the company’s approach to direct and channel marketing