• Plan, buy, and optimize media across platforms such as Meta, Google, TikTok, YouTube, CTV, programmatic, or traditional (TV, radio, print) depending on campaign goals • Analyze audience insights, performance data, and trends to inform media strategy • Work closely with internal team to align media plans with campaign objectives • Negotiate rates, placements, and value-added media opportunities with vendors and platforms • Manage media budgets, track KPIs, and produce reports on performance • Continuously test and iterate on strategies to improve campaign efficiency and outcomes • Put on your analytical hat to decipher trends and patterns from interactive reports, providing game-changing insights that enhance growth • Keep in tune with the latest ad regulations and industry trends • Other ad hoc business or strategic projects as needed