• Proactively identify and engage new clients and organizations in the life sciences industry, expanding awareness and adoption of Optics11 Life’s cutting-edge mechanobiology solutions in the US East Coast territory; • Build and develop a strong pipeline by targeting new opportunities, while also nurturing relationships with existing clients; • Design and execute a strategic business development plan to deliver on ambitious growth targets; • Collaborate and coordinate with the Field Application Team to provide technical expertise and instrument demonstrations; • Attend and positively represent Optics11 Life, raising visibility at trade shows, conferences, seminars and industry networking events; • Driving opportunities through the full sales cycle by identifying customer challenges and offering value adding solutions; • Use and update the CRM system on a daily basis to maintain accurate forecast information.