• Build a strong product marketing core and enable our sales teams • Design, build, and evolve our messaging and positioning frameworks with a focus on differentiation in the market • Utilize prospect/customer/industry feedback, data, and analytics to guide messaging and content decisions, optimizing for audience engagement and evangelism • Enable our external-facing teams with toolkits to maximize the potential of our evolving product suite - making each member of our go-to-market team an expert and improving rep ramp times • Ensure all messaging and content is on-brand, consistent in style, quality, and tone, and optimized for different channels and target audiences • Partner with our product team to provide a clear view of the market, our key personas, their pain points, and opportunities to build key features to improve market penetration and turn our product roadmap into a revenue driver • Craft and manage a process to take new products and releases to market, driving differentiation and aligning with key pain points for our target audiences • Foster customer relationships, maximize customer reference-ability, and produce high-quality customer reference material that our team loves and uses regularly • Lead and inspire a team of product marketers, content creators, editors, and strategists, fostering a culture of creativity and excellence in content production • Establish and enforce accountability frameworks to ensure team members meet deliverables and adhere to content quality standards • Create and maintain a framework for measuring and delivering success, including setting clear goals, metrics, and processes for continuous improvement • Optimize our go-to-market teams by analyzing our revenue process, identifying areas for improvement, and ultimately driving improved close rates and deal velocity • Serve as the strategic link between our Marketing, Sales, Account Management, and Product teams, constantly looking for ways to improve the way we work together and deliver results • Create an industry knowledge center of excellence for employees and customers