• Create and maintain standardized segments, metrics, dimensions, and templates within Adobe Analytics (AEM) to ensure consistent year-over-year and intra-campaign reporting. • You will design measurement frameworks, build dashboards, and translate performance data into clear, actionable insights that fuel smarter content and campaign decisions. • You’ll develop tagging and tracking plans, ensure data accuracy, and serve as Liquid’s expert in turning analytics into recommendations that improve engagement and impact. • You’ll partner closely with Strategy, Creative, and Client teams to identify optimization opportunities, evaluate KPIs, and drive continuous improvement across platforms. • You will also help teams grow their analytics fluency by creating best-practice guides, delivery trainings, and sharing performance insights. • You’ll define and maintain standardized metric definitions, naming conventions, and metadata frameworks. • You will implement always-on tracking structures that reduce ad-hoc data pulls. • You’ll proactively explore analytics environments to understand system behavior, identify gaps, and ensure accurate measurement. • You will develop standardized intake processes for partner-provided data including Bitly link requests, video analytics, and vendor datasets. • And, you will work closely with engineering, tagging, and client technical teams (e.g., AEM architects) to ensure measurement structures are technically sound and scalable.