• Lead the end-to-end product lifecycle for new or evolving products - from discovery and validation to launch and growth. • Conduct deep user and market research to identify high-impact opportunities and validate problem-solution fit. • Define and communicate a clear product vision, strategy, and roadmap aligned to Supplier.io’s growth and innovation goals. • Partner closely with engineering, design, and data teams to deliver valuable, feasible, and scalable solutions. • Collaborate with sales, marketing, and customer success to design effective positioning, pricing strategies, and GTM plans. • Define and monitor key success metrics, using data to inform prioritization and product iteration. • Serve as the voice of the customer and a champion for innovation across the organization. • Evaluate new markets, buyer personas, and competitive offerings to identify expansion opportunities. • Build business cases for new products and revenue streams, including market sizing and differentiation strategies.