• Execute and optimize digital programs across paid search, paid social, display, video, retargeting, and geotargeted campaigns. • Build and manage campaigns in Google Search & Display, LinkedIn, X, YouTube, and programmatic/display platforms. • Monitor channel pacing, budgets, and performance with a focus on conversions and pipeline influence. • Support digital extensions for major launches, brand activations, and executive thought leadership. • Work across campaign, product, partner, and field teams to translate program goals into targeted digital activation. • Track and report digital KPIs using GA4, ad platform dashboards, and attribution tools. • Coordinate with agencies supporting paid media, programmatic, OOH, and digital production. • Manage digital budgets across channels, track pacing, and forecast performance.