• Run LinkedIn ad campaigns and other growth experiments • Build and test signal-driven outbound motions • Support sales enablement, including customer-facing materials and monitoring inbound opportunities like RFPs • Create and distribute thought leadership content (especially from our co-founders) • Interview co-founders and subject matter experts weekly; turn transcripts into a steady stream of high-quality LinkedIn posts • Repurpose posts into blog articles, email updates, and ad creative • Write and edit case studies, educational blog posts, newsletters, and linkedin copy (organic and ads) • Contribute to market expansion opportunities including newsletter creation, referral programs, event planning and sponsorships, podcast interviews, and more • Build targeted micro-lists of high-fit accounts using engagement, intent signals, and enrichment tools • Draft and send personalized outreach messages and sequences (LinkedIn or email) • Test outbound approaches and report on conversion, scaling what works • Monitor engagement signals (likes, follows, comments, clicks) to inform outbound strategy and broader GTM planning • Support sales team with customized decks, sales enablement materials, and light customer-facing reports • Help maintain dashboards and own reports on campaign and outbound performance • Monitor industry channels for relevant RFPs from target accounts and flag opportunities to the commercial team