• Drive alignment across GTM teams (Marketing, Sales, Customer Success) through shared KPIs, consistent definitions, and integrated processes and tools. • Identify bottlenecks and design scalable processes to support rapid growth in our GTM motion. • Partner with Finance to ensure consistent forecasting, revenue attribution, and territory design. • Build and maintain executive dashboards covering pipeline, bookings, churn, and customer lifecycle and health metrics. • Analyze data and provide actionable insights on GTM performance and recommend adjustments to strategy. • Own and administer our CRM (HubSpot), including user management, data integrity, integrations, and process automation. • Partner with GTM teams to design efficient lead, opportunity, and account management workflows. • Evaluate, implement, and optimize RevOps tools (e.g., HubSpot, Intercom, Zoominfo, Dovetail, Gong and other sales enablement tools) to drive productivity. • Develop and maintain robust forecasting to provide clear visibility into pipeline health, conversion and renewals rates, and revenue performance. • Establish operating cadences and run GTM planning cycles: support pipeline reviews, deal reviews, account prioritization, territory design, quota setting and deal velocity analysis to ensure targets are met. • Own marketing operations, ensuring HubSpot automation, campaign attribution, and lead scoring models function seamlessly. • Work with marketing to improve lead quality and implement processes to improve funnel conversion efficiency. • Maintain dashboards and analytics to measure ROI on campaigns and channels.