• Take the lead on one or two paid acquisition channels across direct-buy and programmatic networks (e.g., ExoClick, TrafficStars, TrafficJunky), with potential to expand scope based on performance • Contribute to building scalable acquisition funnels — from execution to iteration — with aggressive growth targets in mind • Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV • Monitor performance daily using tools like Voluum, GA4, and internal dashboards • Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior • Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves • Own the creative briefing process: define hooks, formats, and angles based on performance patterns • Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages • Implement systems to reduce creative fatigue and increase speed of testing • Build strong relationships with traffic sources and negotiate premium placements and custom deals • Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria • Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly • Identify opportunities to streamline acquisition processes through automation and internal tools • Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently