Replicant
The Leader in Contact Center Automation.
Director, Demand Generation
Location
United States
Posted
116 days ago
Salary
Not specified
Bachelor Degree6 yrs expEnglish
Job Description
• Own Replicant’s marketing-led pipeline number: Define the strategy, programs, and budget that deliver predictable growth aligned with business goals.
• Develop and operationalize the marketing funnel: Establish clear goals, performance metrics, and reporting across lead and opportunity stages.
• Partner closely with Sales, BDR, and RevOps leadership to align on targets, pipeline forecasting, lead scoring, routing, and reporting
• Set priorities and coach the team: Provide strategic guidance, setting KPIs, and creating accountability for campaign quality, conversion rates, and pipeline health.
• Be a player-coach: While leading strategically, you’re comfortable stepping in to model excellence to help the team move faster and smarter.
• Partner with Corporate Marketing and Product Marketing teams: Ensure messaging and campaigns are unified across all touchpoints and aligned to buyer needs.
Job Requirements
- Proven leader with 6+ years of B2B SaaS marketing experience and 2+ years managing multi-function demand teams (Digital Demand Gen, ABM, and/or Field); ideally within data, AI, or enterprise technology.
- You have a track record of driving measurable pipeline growth. You’ve built and scaled marketing systems that directly contribute to revenue, not just leads.
- Strategic operator and coach. You’re comfortable rolling up your sleeves and can operate in a fast-moving startup environment, but you’re also skilled at setting vision, creating clarity, and empowering teams to execute with accountability and alignment.
- Deep understanding of the full funnel from awareness to opportunity, including how to execute, measure, and optimize each stage.
- Analytical and data-fluent. Comfortable interpreting pipeline metrics, salesforce data, and ROI dashboards to drive decisions and communicate impact.
- Collaborative, business-minded marketer. You build trusted partnerships with GTM and Exec teams, and thrive in a fast-paced, high-growth environment.
Benefits
- 🌴 In-person connection that counts: company-wide offsites and smaller team gatherings designed to make remote work feel personal
- 🖥️ Tech & learning stipend: Conferences, books, courses — interested? We’ll fund them
- 📍 Remote by design**: We’re distributed — no guilt about life events, we trust you to manage your calendar
- 🏋️ Health & wellness: Flexible vacations, paid sabbatical after 5 years, comprehensive benefits, plus a stipend to support your physical and mental well-being
- 💸 Compensation that matches your impact: competitive salaries in the company you’re helping to build
- 📈 Equity with upside**: We believe in shared ownership—You’ll own a real piece of a fast-growing AI company
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