Powering Partnerships

Demand Generation Manager

Performance MarketingPerformance MarketingFull TimeRemoteTeam 51-200H1B No SponsorCompany Site LinkedIn

Location

Massachusetts

Posted

118 days ago

Salary

Not specified

Bachelor Degree5 yrs expEnglish

Job Description

• Build and run an integrated demand generation engine • Design and execute multi-channel campaigns that combine paid, owned and earned tactics to drive awareness and pipeline • Lead the account-based marketing motion – from audience selection to orchestration to measurement and optimization • Optimize the full sales funnel • Partner with Sales and RevOps to optimize the end-to-end funnel , ensuring smooth lead handoff and accurate attribution • Build and optimize automated nurture campaigns that convert, segmenting by persona , stage, need state and engagement • Continuously test, analyze and improve conversion rates across each stage of the funnel • Collaborate cross-functionally

Job Requirements

5+ years of B2B demand experience, ideally in SaaS or technology environments
Proven experience building and scaling ABM programs with measurable pipeline impact
Hands-on experience in digital demand channels such as LinkedIn ads, Google ads, content syndication, SEO, retargeting
Experience with marketing automation and optimizing the lead flow and sales funnel
Strong analytical mindset with the ability to interpret campaign and channel data and make optimization decisions
A collaborative, curious and proactive team players who loves testing, learning and iterating

Benefits

Competitive base salary and performance-based bonus or commission (where applicable)
25 days of paid time off annually
12 dedicated training days per year for professional development
Paid parental leave
Health insurance (PPO and HSA plan options)
401(k) match
Fully remote work environment with flexible hours
Annual team offsites and opportunities for in-person collaboration