• Build and own Nutrafol’s paid social strategy across core and emerging platforms, developing a best-in-class organization to manage, optimize, and grow a large-scale Paid Social program • Develop innovative strategies and testing roadmaps that balance efficiency, scale, and long-term brand growth • Leverage platform and MTA data to inform investment decisions. • Drive actionable insights across audiences, creative, placements, and bidding strategies. • Define clear KPIs and implement rigorous performance tracking and reporting frameworks. • Partner with Analytics to assess channel efficiency, incrementality, and ROI. • Translate complex data into clear business narratives and recommendations for senior leadership. • Lead, mentor, and develop a team of paid social managers and associates nurturing both their technical expertise and leadership skills to ensure their growth and the success of your shared efforts • Foster a culture of testing, curiosity, accountability, and performance excellence • Collaborate with Creative, Influencer, and Brand teams to ensure cohesive, data-informed storytelling across the funnel • Stay ahead of platform trends, algorithm changes, and new product features to drive early adoption and innovation. • Proactively identify opportunities to improve process, automation, and team workflow.