A digital innovation leader helping companies with marketing automation, sales optimization & cloud innovation services.

Demand Generation Manager, Marketing Automation Specialist

Performance MarketingPerformance MarketingContractRemoteTeam 1,001-5,000Since 2008H1B SponsorCompany Site LinkedIn

Location

California

Posted

127 days ago

Salary

Not specified

Bachelor Degree4 yrs expEnglishSFDC

Job Description

• Responsible for managing the marketing automation platform and leveraging its capabilities. • Work closely with designers, developers, and project managers. • Implement all programmatic and operational initiatives through the marketing automation platform. • Manage email marketing program development, including segmentation, testing, and deployment. • Maintain Marketing Automation integration with CRM and assist in additional platform integrations. • Analyze campaign performance metrics and distribute findings to the marketing team. • Define KPIs, create reports, and recommend continuous campaign improvements. • Conduct A/B testing to enhance productivity and program ROI. • Support marketing operations initiatives in Marketo and Salesforce.

Job Requirements

Around 4+ years of relevant experience.
Proven years of marketing automation experience.
Expert knowledge of database management concepts and best practices.
Strong working knowledge of Salesforce.com.
Experience with Marketo Revenue Cycle Model, or Revenue Cycle Explorer preferred.
Must have superior communication skills, both written and verbal.
Must be highly organized and self-motivated with a sense of urgency.
Strong independent project management skills.
Capable of handling multiple tasks with competing priorities under minimal supervision.
Able to think critically and exercise independent judgment and discretion.
Excellent attention to detail.