• Develop and execute comprehensive media plans aligned with our client's business objectives. • Identify target audiences and optimize media strategies for maximum impact. • Negotiate and secure favorable media rates and placements with various vendors. • Implement and manage end-to-end media campaigns across multiple channels. • Ensure timely delivery and optimize campaigns for optimal performance. • Monitor and analyze campaign performance data to derive actionable insights for optimization. • Efficiently allocate and manage media budgets to maximize ROI. • Work closely with our client's marketing, creative, and analytics teams to ensure cohesive and effective campaigns.