• Increase quality leads at efficient costs, testing strategies on a daily, weekly and monthly basis. • Be a part of the ongoing conversation of how to best execute and measure multi-channel digital marketing campaigns across search, display, social media, video, email, and other channels. • Plan and execute online marketing campaigns and tests, including implementation, optimization, budget management, and analysis. • Increase customer acquisition and engagement via paid digital marketing, including Google, Bing, YouTube, Capterra, Google Display Network, programmatic channels, etc. • Create, launch, and track frequent ad copy, landing page, and other creative tests using some of the latest testing tools and methodologies. • Analyze SEM performance, making recommendations and executing optimizations. • Assist in managing multiple advertising accounts. • Create reports to measure campaign performance and show ROI of efforts.