• Concept and craft copy for paid media ads across video and static formats, tailored for a range of paid media channels. • Partner with growth and integrated marketers to analyze performance and audience insights to pitch new creative areas to test. • Collaborate with art directors, motion designers, editors, and producers to deliver high-quality ads that balance brand craft with performance goals. • Contribute to shoot planning with producers, ensuring still and video content is captured with paid placements in mind. • Translate performance results into creative adjustments and share learnings across teams. • Maintain high standards in copy, tone, voice, and brand. • Provide clear, constructive copy direction and feedback to cross-functional creative partners and external collaborators. • Recommend efficiencies and process improvements that allow for faster, smarter creative output. • Model curiosity, experimentation, and a growth mindset in every stage of the creative process.