• Own the roadmap for organic growth targeting top rankings on Google and AI platforms. • Partner with Development to implement advanced structured data and knowledge graphs. • Collaborate with Content and Product teams to structure information specifically to answer complex user prompts. • Orchestrate strategies to gain mentions on high-authority industry sites and review platforms. • Define and track success metrics beyond traditional clicks, focusing on citation frequency and high-intent traffic quality. • Act as the bridge between Product, Design, and Content to ensure a high-performing digital product that drives ROI.