• Determine customers' needs and desires by specifying the research needed to obtain market information. • Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product enhancements. • Assess market competition by comparing the company's product to competitors' products. • Provide source data for product line communications by defining product marketing communication objectives. • Obtain product market share by working with sales leadership to develop product sales strategies. • Assess product market data by calling on clients and evaluating sales call results. • Provide information for management by preparing short-term and long-term product sales forecasts and special reports and analyses, answering questions and requests. • Bring new products to market by analyzing proposed product requirements and product development programs, preparing return-on-investment analyses, and establishing time schedules with development teams. • Introduce and market new products by developing time-integrated plans with sales, marketing, and operations. • Assist in recommendations for product pricing by utilizing market research data, reviewing development costs, and anticipating volume. • Complete operational requirements by scheduling and assigning employees and following up on work results. • Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies. • Contribute to team effort by accomplishing related results as needed. • May perform other duties as assigned.